Difference between UX & UI


User experience (UX) refers to any interaction a user has with a product or service. UX design considers each and every element that shapes this experience, how it makes the user feel, and how easy it is for the user to accomplish their desired tasks. This could be anything from how a physical product feels in your hand, to how straightforward the checkout process is when buying something online. The goal of UX design is to create easy, efficient, relevant and all-round pleasant experiences for the user.


Scenarios are descriptive or pictorial stories of the users or personas we are designing for. Scenarios involve a user performing certain actions or simulations to accomplish a goal. It also involves using a product, service or prototype to accomplish certain goals in their day-to-day activities or otherwise. Scenario stories also help researchers figure user objectives. It can be employed at the time of usability testing to determine the extent to which a product can capture value or resolve a challenge a user is facing.

User Research

User research is an area of UX design where UI and UX designers investigate problems through a series of different research methods. The idea is to understand users’ behaviors and motivations so that the designer can create the most appropriate solutions and, hopefully, boost the user experience.

Information Architect

IA is a blueprint of the design structure which can be generated into wireframes and sitemaps of the project. UX designers use them as the basic materials so that they could plan navigation system. UX design means much more than content structuring.

Wireframes & prototypes

To break it down, website wireframes are low-fidelity, basic layout and structural guidelines of your web product’s layout and prototypes are an advanced wireframe with more visual detail and interaction. 

Interaction design

Interaction design can be understood in simple (but not simplified) terms: it is the design of the interaction between users and products. … After all, UX design is about shaping the experience of using a product, and most part of that experience involves some interaction between the user and the product.


User interface (UI) design is the process of making interfaces in software or computerized devices with a focus on looks or style. Designers aim to create designs users will find easy to use and pleasurable. UI design typically refers to graphical user interfaces but also includes others, such as voice-controlled ones.


A study shows that 70 % of User Interface depends on typography as it is the best source of communicating with anyone. Typography plays an important role in User Interface, and improving your typographic design is an important step in improving both UI and UX.


Grids help designers to build better products by tying different design elements together to achieve effective hierarchy, alignment and consistency, with little effort. If executed properly, your designs will appear thoughtful and organized.

Space is an essential aspect of a design’s visual language, alongside color, type and iconography. Space is what helps designers create visual breathing room for the eye, and makes users want to stay on the page. It can also help to suggest function and create emphasis of important content.

Graphic Design

User interface (UI) designers and graphic designers create visual displays to draw in consumers. However, UI designers think about how users will engage with digital products, while graphic designers mainly create visual displays for print or digital media.


Colors are, undoubtedly, one of the most beautiful things that stir various emotions in humans. Right from watching things differently to rationalizing them in a completely dissimilar manner, there are numerous things a human can do just with colors.

In design, although there are several factors that have a significant influence on the outcome, colors play a major function to attract users. Using vivacious ones is the easiest way to help customers relate to the brand instantly.

Visual Design

User interface (UI) designers are responsible for the “view and touch” of a web page, application etc. In other words, they’re the ones who add colors, pair typefaces, and set layouts.

UI designers work exclusively on the web, rather than primarily in print like a graphic designer. Because of that, they need to have a very deep understanding of user experience and web design.

Visual designers are the problem solvers of the design world. Rather than just bringing brands to life, they play a key role in defining what goes into a brand’s unique style and voice. In addition to creating beautiful designs, they know how to explain design concepts and the decisions behind their work.

Visual designers do a ton of different things in their day-to-day work. It’s a bit of a hybrid between what graphic designers and UI designers do

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