Search engine optimization (SEO) is what increases your chances of being found when customers search for a product or service like yours with Google, Bing, and other search engines. If a customer is using a search engine to find what they need and you don’t show up, you don’t exist. Using the right content management system (CMS) makes it a lot easier. Some do a better job at this than others.
There are many ways to get the word out about your business: phonebook ads, flyers, radio commercials, paid online ads, and more. But all of those things cost money.
On the other hand, if customers find your business while using a search engine it’s like free website traffic (also called organic traffic). Though you may spend some time optimising your website, you’re not paying for each new lead like with pay-per click (PPC) advertising.
SEO is important because it is the most cost-effective way to bring in new customers that your business. So why don’t more people do it? SEO takes time and patience to do right. Most people just want fast results and aren’t willing to invest the time, but it never happens over night.
SEO is typically divided into two main groups:
On page SEO is the most important aspect of SEO because it is completely within your control. This include making sure your website uses all the right HTML tags and structured data to correctly markup your content, which is colloquially referred to as technical SEO due to the code related nature of it.
Essentially, this markup tells search engines what your website is about, what the important things are, and how to interpret all of it. The more you help search engines understand what your website is about, the more qualified leads you’ll get from search engines (also called organic traffic).
In addition to technical SEO mentioned above, the rest is content focused and consists of the words you use on your website. For example, if you use words like accounting, taxes, marginal tax rate, exemption, invoice, IRS, audit, etc., search engines will assume you’re an accountant and your website is about accounting. When users enter search terms (also called keywords) into search engines like these, they’ll be more likely to find pages on your website related to these keywords.
This concept is particularly important for local businesses. If you’re a plumber, customers won’t find you by typing ‘plumber’ into Google. But if you’re a plumber in Peterborough and customers type in ‘Peterboorugh plumber’ there’s a much better chance they’ll find you. This is called as local SEO. Most websites don’t use local SEO at all, but we do it automatically for our customers.
This is why on page SEO is so important. If you use the right HTML tags and structured data to markup your content, Google will know what you do and where you are. So, when customers in your area are searching they’ll find your business.
If you’re using the right advanced structured data, Google can even show your phone number and where your business is located to potential customers. Awesome right? That’s why on page SEO is so important.
Getting on page SEO correct sounds hard, but it isn’t, follow these SEO tactics that will help your website score higher.
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